UralSib – simple and intuitive interface for novice traders
UralSib
UralSib is a company that had its own web platform for trading securities and bonds. However, they wanted to make the project accessible to novice traders, with a simple and intuitive interface, stylish design, and a straightforward process for buying and selling securities. Our company assisted them in achieving this goal by conducting market analysis, incorporating the best practices from competitors, improving user interaction aspects, and creating a design and prototype.
Challenges and Solutions:
Tasks
Solution
usability tests and gathering user feedback to identify pain points and areas of improvement
Crafted a visually appealing interface
Create a seamless experience
The design team created wireframes and visual designs that captured the desired look and feel of the platform.
Simplifying User Interface and Interaction
To simplify the user interface and interaction, the design team focused on decluttering the platform’s interface by removing unnecessary elements and simplifying complex concepts. Usability tests were conducted to identify pain points and gather feedback from novice traders. Based on the findings, the team redesigned the interface, prioritizing ease of use and clarity. Intuitive navigation, clear labeling, and tooltips were implemented to guide users through the trading process. The result was a user-friendly platform that reduced barriers for novice traders and facilitated their entry into the world of securities trading.
Stylish and Modern Design
To create a stylish and modern design, extensive research was conducted to understand the latest design trends in the trading industry. The design team combined these trends with UralSib’s brand identity to create a visually appealing interface. A cohesive color palette, appropriate typography, and engaging graphical elements were carefully chosen to reflect professionalism and instill trust in the platform. The design aimed to strike a balance between aesthetics and functionality, providing an interface that is visually pleasing and easy to navigate.
Enhancing the User Journey
To improve the overall user experience, it was necessary to enhance the user journey on the platform. The solution involved mapping out the user flow and identifying potential pain points or areas of confusion. Based on this analysis, adjustments were made to streamline the user journey, providing clear signposting and logical progressions between tasks. The goal was to create a seamless experience from the moment users land on the platform to the successful execution of their trades. Efforts were made to reduce friction, simplify account setup and verification processes, and ensure that key features and functionalities were easily accessible.
Design and Prototyping
To transform the vision into a tangible solution, the challenge was to create design mockups and interactive prototypes. The solution involved collaborating closely with UralSib to understand their brand guidelines, requirements, and target audience preferences. The design team created wireframes and visual designs that captured the desired look and feel of the platform. Iterative feedback sessions with stakeholders and users were conducted to refine the designs further. Interactive prototypes were developed to simulate the user experience, allowing stakeholders to test and validate the proposed design concepts before the implementation phase.
