ElMarasi

One of the challenges of designing this app was picking a target market. The goal was to design an app that is seamless to use and interact with any vender so anybody can use. In UI/UX, Emphasizing with the user is usually the priority, Catering to the user’s needs by understanding their pain points and creating solutions. We tried to follow this so it turned out to be great.

https://elmarasi.com/

Research

To ensure a successful design, we conducted extensive research to gain insights into the e-commerce industry and user preferences. We analyzed market trends, studied competitor websites, and conducted user surveys to understand the needs and pain points of potential users. This research formed the foundation for our design decisions.

Design

Our design approach revolved around creating a user-centric and seamless app experience for ElMarasi. We prioritized understanding the needs of the users and crafted solutions to address their pain points. The design aimed to create a visually appealing and intuitive interface that could accommodate any vendor, ensuring ease of use for all users.

Key Features:

• Seamless Vendor Integration: The app was designed to seamlessly integrate with any vendor, allowing them to easily showcase and sell their products. This flexibility ensured a diverse range of offerings on the platform, catering to the preferences of a wide user base.
• User-Centric Approach: By empathizing with the users, we focused on addressing their pain points and creating a smooth user experience. We optimized the navigation flow, implemented intuitive product search and filtering options, and streamlined the checkout process to enhance user satisfaction.
• Responsive Design: The app was designed with a responsive approach, ensuring compatibility across various devices and screen sizes. This enabled users to access ElMarasi conveniently from desktops, tablets, and smartphones, expanding its reach to a broader audience.

Benefits

• Wide User Accessibility: The user-centric design approach ensured that ElMarasi could be easily used by individuals from various backgrounds and with different levels of technical proficiency. This broadened the target market and increased the potential customer base.
• Enhanced User Experience: By emphasizing with users and understanding their pain points, the app provided a seamless and intuitive shopping experience. This improved user satisfaction, increased engagement, and boosted the likelihood of repeat purchases.
• Flexibility for Vendors: The seamless integration with any vendor allowed for a diverse range of products on the platform. This attracted more vendors, expanded the product catalog, and created a vibrant marketplace for users to explore.

Conclusion

Through extensive research and a user-centric design approach, we successfully developed the ElMarasi e-commerce website. By prioritizing user needs, ensuring seamless vendor integration, and incorporating responsive design principles, we created a platform that is accessible, user-friendly, and visually appealing. The emphasis on understanding user pain points resulted in an enhanced user experience, increased user engagement, and a flexible marketplace for vendors.

NQLA Studio

A leading saudi media production company asked us to design a help-center website that provides clients with information quickly, thereby reducing the volume of calls and chats, the taxonomy of help articles, and an intuitive user experience so that users’ questions could be answered without having to call in Human-centered design not only creates a better user experience, but also aids product profitability and show case their latest projects.

https://nqlastudio.com/

Research

In collaboration with NQLA Studio, a leading Saudi media production company, we embarked on thorough research to understand their specific needs and challenges in providing customer support. By analyzing their existing support data and studying industry best practices, we gained valuable insights to inform the design of an efficient help-center website.

Design

Our design approach was centered around creating a user-friendly help-center website that enables clients to access information quickly and easily. By implementing a well-structured taxonomy for help articles and focusing on intuitive user experience, we aimed to reduce the volume of incoming calls and chats, improving customer support efficiency.

Key Features:

• Efficient Information Retrieval: The help-center website features a thoughtfully designed taxonomy for help articles, enabling clients to navigate and find relevant information efficiently. This empowers users to find answers to their questions without having to resort to contacting customer support.
• Intuitive User Experience: We placed a strong emphasis on intuitive user experience design, ensuring that the website is easy to navigate and user-friendly. By providing clear and concise information, users can find the answers they need quickly, resulting in a seamless experience.
• Product Showcase: Additionally, the website acts as a platform to showcase NQLA Studio’s latest projects, highlighting their creativity and expertise. This not only aids in attracting potential clients but also contributes to the overall profitability of their products and services.

Benefits

• Streamlined Customer Support: The implementation of the help-center website reduces the volume of incoming calls and chats, allowing NQLA Studio’s support team to focus on more complex issues. This leads to improved customer support efficiency and reduced response times.
• Enhanced User Experience: The intuitive design and well-structured information architecture provide clients with a user-friendly experience. By having readily available answers to their questions, users can resolve their queries independently, saving time and effort.
• Increased Product Profitability: The inclusion of NQLA Studio’s latest projects on the website serves as a showcase, highlighting their creative prowess and attracting potential clients. This exposure contributes to increased product profitability and generates new business opportunities.

Conclusion

Through close collaboration with NQLA Studio, we have successfully designed and developed a user-centric help-center website. By implementing human-centered design principles, focusing on intuitive user experience, and organizing help articles effectively, we have created a platform that enables clients to find information quickly, reducing the dependency on direct customer support channels. Additionally, the website’s product showcase feature serves as a powerful marketing tool, bolstering NQLA Studio’s reputation and profitability.

Alsoliman Real Estate

Alsoliman RS website integrates responsive design principles with beautiful property images, resulting in a contemporary visual aesthetic to engage both local and global audience. The site offers a powerful user experience with custom-built, advanced search functionalities, detailed property descriptions and booking system. with a CRM system that also optimized the management of property listings and leads and increased the speed at which properties are published to the website.

https://alsoliman.com.sa/

Research:

To create a visually captivating and user-friendly website for Alsoliman RS, we conducted extensive research into the real estate industry and the target audience. By analyzing market trends and user preferences, we gained valuable insights to inform the design and functionality of the website.

Design

he design phase focused on integrating responsive design principles and showcasing stunning property images to create a contemporary visual aesthetic. Our goal was to engage both local and global audiences, providing them with an immersive experience while browsing through property listings. We paid meticulous attention to detail to ensure a seamless user experience.

Key Features:

• Advanced Search Functionalities: We developed custom-built search functionalities that allow users to easily filter and find properties based on their specific requirements. This enhances the user experience and helps potential buyers locate their ideal properties quickly.
• Detailed Property Descriptions: Each property listing on the website is accompanied by comprehensive descriptions, highlighting key features, amenities, and relevant information. This enables users to make informed decisions and provides them with a clear understanding of each property.
• Booking System: We implemented a user-friendly booking system that allows interested buyers to schedule property viewings or make inquiries directly through the website. This streamlines the booking process and facilitates efficient communication between potential buyers and Alsoliman RS.

CRM Integration

In addition to the user-facing functionalities, we integrated a Customer Relationship Management (CRM) system to optimize property listing management and lead tracking. This CRM system enhances the efficiency of Alsoliman RS’s operations by centralizing property data, managing leads, and accelerating the publication of new properties to the website.

Benefits:

• Contemporary Visual Aesthetic: The website’s responsive design and beautiful property images create an appealing visual experience, attracting both local and global audiences.
• Enhanced User Experience: With advanced search functionalities, detailed property descriptions, and a seamless booking system, users can easily navigate and engage with the website, leading to a positive user experience.
• Streamlined Property Management: The integrated CRM system optimizes property listing management and lead tracking, increasing efficiency and accelerating the publication of new properties.

Conclusion

Through a combination of research, thoughtful design, and advanced functionality, we have developed a captivating and user-friendly website for Alsoliman RS. By integrating responsive design principles, powerful search functionalities, detailed property descriptions, and a streamlined booking system, we have created a platform that engages and serves the needs of both local and global audiences. The integration of a CRM system further enhances operational efficiency, providing Alsoliman RS with a comprehensive solution for managing property listings and leads.