NQLA creative studio
NQLA Studio
A leading saudi media production company asked us to design a help-center website that provides clients with information quickly, thereby reducing the volume of calls and chats, the taxonomy of help articles, and an intuitive user experience so that users’ questions could be answered without having to call in Human-centered design not only creates a better user experience, but also aids product profitability and show case their latest projects.
Research
In collaboration with NQLA Studio, a leading Saudi media production company, we embarked on thorough research to understand their specific needs and challenges in providing customer support. By analyzing their existing support data and studying industry best practices, we gained valuable insights to inform the design of an efficient help-center website.
Design
Our design approach was centered around creating a user-friendly help-center website that enables clients to access information quickly and easily. By implementing a well-structured taxonomy for help articles and focusing on intuitive user experience, we aimed to reduce the volume of incoming calls and chats, improving customer support efficiency.
Key Features:
- Efficient Information Retrieval: The help-center website features a thoughtfully designed taxonomy for help articles, enabling clients to navigate and find relevant information efficiently. This empowers users to find answers to their questions without having to resort to contacting customer support.
- Intuitive User Experience: We placed a strong emphasis on intuitive user experience design, ensuring that the website is easy to navigate and user-friendly. By providing clear and concise information, users can find the answers they need quickly, resulting in a seamless experience.
- Product Showcase: Additionally, the website acts as a platform to showcase NQLA Studio’s latest projects, highlighting their creativity and expertise. This not only aids in attracting potential clients but also contributes to the overall profitability of their products and services.
Benefits
- Streamlined Customer Support: The implementation of the help-center website reduces the volume of incoming calls and chats, allowing NQLA Studio’s support team to focus on more complex issues. This leads to improved customer support efficiency and reduced response times.
- Enhanced User Experience: The intuitive design and well-structured information architecture provide clients with a user-friendly experience. By having readily available answers to their questions, users can resolve their queries independently, saving time and effort.
- Increased Product Profitability: The inclusion of NQLA Studio’s latest projects on the website serves as a showcase, highlighting their creative prowess and attracting potential clients. This exposure contributes to increased product profitability and generates new business opportunities.
Conclusion
Through close collaboration with NQLA Studio, we have successfully designed and developed a user-centric help-center website. By implementing human-centered design principles, focusing on intuitive user experience, and organizing help articles effectively, we have created a platform that enables clients to find information quickly, reducing the dependency on direct customer support channels. Additionally, the website’s product showcase feature serves as a powerful marketing tool, bolstering NQLA Studio’s reputation and profitability.
