Netextar – Look at transportation in a new way.
Netextar
A client with several industrial productions and their own corporate fleet of trucks approached us with the idea of creating their own platform for selecting orders for cargo transportation so that their vehicles would not be idle between delivering production orders. And what came of it, you will find out below.
Highlights
Tasks
Solution
Analyzed the current market and held a workshop.
Automated the working load of the truck fleet and created corporate subscriptions.
Interactive prototype based on future application design mockups and presentation of functional capabilities.
Workshop as a Good Start
So, the client came to us with the task of maximum and, most importantly, constant workload on their cargo transport, which was idle during breaks between delivering production orders. His first idea, which was obvious, was to create an online platform where people could leave orders. After a superficial analysis, it became clear that this niche is occupied by a larger and more developed project that has been in this market for over 10 years and has a very large audience. To become at least his competitor, very large investments were required not only in development but also in huge budgets for promotion and attracting an audience. The project worked on the B2C scheme, where customers found cargo carriers for their needs.
Our team focused all its forces on creating an alternative solution that would solve the client’s problem and be more marginal and profitable, with a small initial budget for development.
An Alternative Vision for the Business Segment
Our team applies proven workshop methodologies, such as the Blue Ocean method for finding free niches in the segment, Lean UX Canvas for understanding the unique features and needs of users and businesses. After working out the main points, our lead designer proposed an alternative vision for solving the problem.
The mechanism for receiving orders for the target audience may change the approach to work.
The current situation in the segment:
The shipper leaves requests on multiple sites or finds a carrier in some other way. After receiving the requests, the shipper selects a carrier based on certain criteria. The operation has to be repeated every time the cargo is shipped. Sometimes the carrier establishes relationships with one carrier to avoid stress. In regular transportation situations, this can cause a lot of stress or temporary costs.
The basis of the concept was a tool for planning the resources of the carrier company. On one screen with a time scale, it examines the load on each individual user and evaluates the efficiency of the fleet’s work.
In the new concept:
The shipper company concludes a framework agreement for the provision of services, which contains transport conditions such as price per kilometer, idle time, free mileage, personal discounts or a loyalty system. The shipper receives an application in which they form orders for cargo transportation, both regular and one-time. They immediately receive the total amount and are not obliged to choose and evaluate offers from other people and monitor new responses to requests, as before. They are calm because the carrier company and their personal agent take care of this work.
In the Orders section, the agent can select the optimal performer and plan the order. As soon as the agent placed the order, the status on the customer side changed, and they will see all the necessary information about the progress of their order. It is no more difficult than Uber.
The main target audience is now B2B.
Interactive Result
Our team has prepared high-quality layouts for presentation to investors, as well as a presentation explaining the functional capabilities for each role in the system.
